In Motion Logo

Europe In The Air

EUROPE IN THE AIR, an original large format film designed and created for a state-of-the-art ride simulator adventure that takes guests on the trip of a lifetime, flying over and around some of the greatest icons in Europe to a sweeping orchestral score. Project was filmed across 5 countries in 17 days, in close collaboration with international film commissions.

In addition to the ride film, In Motion designed and delivered the attraction’s advertising campaign including regional television commercial and radio spots. Key marketing materials included original logo, print advertising design, associated web content and grand opening media event support.


Busch Gardens Williamsburg


Full Production


Ride Simulator


Production Management, Concept Development, Creative Direction, Copywriting, Direction, Complete Film Production, Storyboards, Camera Tests, International Film Crew Logistics, Multi-Unit Film Team, Location Management, Aerial Film Coordination and Production, Talent Casting and Management, Post Production, Special VFX, Motion Graphics, Original Soundtrack Production, Audio Mastering, Pre-Show Video Production and Installation, Attraction Programming Supervision, Commercial On-Air Coordination and Delivery.